own label - significado y definición. Qué es own label
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Qué (quién) es own label - definición

BRAND FOR GOODS MANUFACTURED UNDER CONTRACT
Private brand; Store brand; Own label; Own-label; Private label brand; Own brand; Store Brand; In-house brand; House brand; Private label service; Private-label; Home brand; Own branded; Dealer's brand; Private Label Manufacturers; "Private Label"; Private Label; Own brands; Home brands; Store brands; Shop brand; Exclusive brand
  • Two brands of [[aspirin]]. Left: a [[national brand]] made by [[Bayer]]. Right: a private-label brand. Note the price difference and similar boxes.
  • A shelf in a Swedish grocery store showing both private label and international brands.

own label         
Own label is the same as own brand
. (BUSINESS)
People will trade down to own labels which are cheaper.
N-COUNT
Private label         
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses.: Any time a product is packaged under a label owned by a retailer, it can be called private label.
own brand         
Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands. (BUSINESS)
This range is substantially cheaper than any of the other own brands available.
...own-brand cola.
N-COUNT

Wikipedia

Private label

A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company. The term often describes products, but can also encompass services.

The most common definition of a private label product is one that is outsourced, in which a firm is contracted to make a product under another name. However, it can also define products made in retailer-owned firms. For example, in 2018, The Kroger Company had 60% of its private brands produced by third parties; the remaining 40% was manufactured internally by plants owned by Kroger. Private-label producers are usually anonymous, sometimes by contract. In other cases, they are allowed to mention their role publicly.

Ejemplos de uso de own label
1. The friend says: "But the idea for her to launch her own label is still on.
2. Sainsbury‘s also reported significant success with its own label clothing range.
3. Own–label Golden Puffs from Asda and Morrison‘s were 55 per cent sugar.
4. It has become such a turnoff that countless liberals dare not admit to their own label.
5. Manufactured by Tetra Pak, the cartons will initially be used for Sainsbury‘s own–label chopped tomatoes.